November 10th, 2020

Richmond, British Columbia

RecycleSmart has hit the books and owns a spread in the upcoming INNOVATE Vancouver book. INNOVATE® publishing series is a 350-page in-depth study that showcases the people, companies, products, and services that are leading the race within a cities innovation and entrepreneurial ecosystem. The book connects a global network with a common goal of ensuring the best innovations and innovation enablers connect and succeed.

“I have a philosophy that innovation is often overlooked in certain areas of society because it’s just off the radar of most people” explains co-founder Colin Bell. He calls this concept of finding opportunities where others don’t see opportunity as  “Looking Under Bridges”, alluding to the fact that the area under bridges is often a hidden, overlooked area in many urban environments. “When you look under bridges you often find interesting areas – hidden parks, quirky people, or just a place that most people never go”. RecycleSmart has taken that same approach, innovating in an industry that is often passed over when innovators look for an industry to disrupt.”